Multi-talented musician Sawan Dutta is best known for her widely acclaimed Song Blog, The Metronome. Her pathbreaking Vlogs have established her as an emerging Influencer in the digital space. Her work as composer, music director, music producer and singer-songwriter for Bollywood films, TV, documentary, theatre, commercials and albums spans a formidable range covering some of the biggest Indian and global brands in the field of entertainment. Sawan is based in Mumbai, India.
The Metronome is Sawan's Song Blog where she tells stories about a vast range of subjects including Food, Recipes, Travel, Lifestyleand more, through her original songs and video blogs. Many of the songs, such as Macher Jhol, Kosha Mangsho, Ode to Boroline, Mutta Roast and The Pet Pujo Song have gone viral and the Vlog has gained a cult following of discerning listeners across the globe. This unique platform, run by Sawan and her partner CB, seamlessly blurs the line between Digital Entertainment and Commercial and Social Branding in a never before, transparent, efficient and cost-effective format.
Sawan's commercial work spans songs and background scores for Bollywood feature films, theme and episode music for TV shows of every genre, documentary scores, commercial ads, jingles and anthems, non film albums and singles, soundtracks and soundscapes for theatre, installations and luxury hotels.
The Metronome, with its unusual potpourri of humour, music and storytelling, along with the World's First Ever Recipe Song Collection, has received an incredible amount of spontaneous love and support from the Media. Since Macher Jhol went viral, Sawan and her Song Blog have appeared on Covers, Front Page Mastheads and Headlines, in News and Entertainment stories, in features, controversies, interviews and blogs on some of the most respected and widely followed TV Channels, newspapers, magazines and digital portals. The generous, enthusiastic and wide variety of coverage from the Media has been instrumental in establishing The Metronome as a notable presence in the digital space.
With its unique combination of highly relatable content and catchy tunes, The Metronome is strategically positioned to partner with Brands, Products and Services, delivering their message right into the hearts and homes of consumers. The Products are integrated seamlessly into the songs, making the brand message subliminally a part of every home where someone's singing a Metronome song, or learning to cook from a Metronome Recipe Vlog.
With a viewership of 1.9 million and growing on YouTube alone, and audiences across the globe ranging from 4 year olds to senior citizens, The Metronome vlogs reach every corner of the world within minutes of a Post being uploaded, thanks to its immense popularity across global sharing platforms such as Whatsapp, making The Metronome one of the most powerful Marketing Tools in the digital space!